“Just putting the home in the MLS and
[posting] a yard sign is simply not enough.”
Wall Street Journal Online - November 2007
The Home of
Full Service Listings
About My Custom Virtual Tours
Aerial Photos, Maps, Exterior pages, Interior pages, Neighborhood
Links & More.
you put your house up for sale you should want to get top dollar when
offers come in. What makes your home different or better than the home
down the street? Why should buyers be making an offer on your home
instead of the house across town? Why should the buyer be paying top dollar?
If you go to Best Buy and look at $750 Refrigerators they will have brochures with the noteworthy features, dimensions and
If you go into any car dealership they will have a fancy brochure
with all the details and features regardless of if you are looking at a $15,000 economy model or a
$50,000 luxury car.
Why do the marketing and advertising experts go to the trouble of providing you all
the fancy details, graphics, photos and specifications? Because
they are potential selling points and they are trying to HIT the
POINT(S) that work with YOU ... the buyer.
If you are selling your condo, town home, single family house or an
executive mansion, don't you think a detailed brochure and selling
points will help
sell "your home" at "your price" too?
Doesn't your most prized asset "your home" deserve the best marketing effort you
can get? If you are trying to sell, don't you want to get the right
selling information into the hands of as many potential buyers as
Read the column at right for a full explanation of why my
marketing efforts and virtual tours will work to your benefit.
E-Mail: John Thompson
about selling your home?
I develop a personally tailored marketing plan for every listing to
include: attractive multi-page Listing
Brochure, detailed property info
sheets with selling
points targeted to buyers and an on-line Property Home Page with "Virtual
Open-House." and a Community Links Page.
Take a look at my recent "On-Line" home marketing efforts,
which are tied into and augmented by conventional real estate marketing
strategies: 12280 United Park Way; 2500 N. Van Dorn St. #227; 14555
Golden Oak Rd.; 8132 Madrillon Ct.; 7024
Falls Reach Dr.; and 6168
I don't list homes, I sell them!
Technology To Work For You"
My responsibilities to my clients
include representing their property as best I can and that includes sharing all
the property selling points with both buyers and probably more importantly with
the buyer's agent. Can I expect the Buyer's Agent to know your home, my
listing ... as well I should know it?
I should not and cannot expect a potential buyer or their buyer's agent to know
"my listing" as well as I should ... and will know your home, your
yard and your neighborhood.
listing agent, I must familiarize myself with all the property details:
location, schools, commuting options, recreation, community and HOA amenities, nearby
shopping and nearby special attractions. In addition, I need to become
intimately familiar with your home too! What are your homes noteworthy features?
What are the upgrades, does your home have builder options
or are there other custom improvements? New
roof, new appliances, fresh paint, recently installed carpet, deck power-washed,
etc. These are details that often need to be "pointed out" to
potential buyer's and their buyer agents! Especially
when their are numerous important selling details, and many
of them can be easily overlooked in a quick preview of the home.
I provide a very
detailed Property Brochure for in-home use plus a Custom
On-Line Virtual Tour. I tie both into my home marketing
Today's homebuyers are on-line and searching for property
and community information. The National Association of
Realtors claims that 75% of today's buyers are searching
on-line and I would predict that the 75% number is even
higher in tech-savvy and broadband rich Northern Virginia.
My Property Brochures and my Custom Virtual Tours are
on-line and available to all those InterNet surfing potential
buyers! Take a look at one of my on-line Detailed
What does this all mean to my selling clients?
Potential buyers and their Buyer Agents are able to see your
home through my eyes (photos) and with me telling the
property story (photo captions). If a potential buyer is
overseas, on the west coast or even just across town ... they can
download and even print their own copy of the Property Brochure
plus take a guided virtual tour of your home and community
... with me (your agent) as their personal tour guide.
This is an unmatched level of both service and effort and
offers countless advantages in the sale of your home at your
Others will offer you a "virtual tour" but theirs
will likely only be a picture slideshow. Does a picture really
say a thousand words? Question: What does the kitchen photo below
Virtual Tour caption read: 42" Oak cabinets,
upgraded new hardwood floor and look at these gorgeous
Italian Granite counter-tops. All high-quality GE
appliances: 4-Burner Gas Range and built-in spacesaver
Microwave Oven, 20.6cuft. Refrigerator with Icemaker and
you get all the details noted in my caption just by looking at the kitchen
photo? Did my photo caption add to the picture's 1000
words? You bet it did! In this case, there was just too much to share
with potential buyers and their buyer agents on this
upgraded kitchen so I had to provide a
Page in my virtual tour with multiple photos and
I can't expect a buyer agent from across town or an
adjoining county to know my listing ... the way I should and
will know your home. A buyers agent can't walk into the
kitchen in the photo above and know and see everything they
need to know and show and tell and sell their potential buyer. It is my job to provide the buyers
agents and their buyer too, with all the positive selling
points I can about your property. It is my job to tell and
show them why they should buy your home ... at your
In this day and age, with the technology that is available
to market real estate ... the best way to share
information, to influence buyers and to provide information
to other real estate agents is through a Custom Virtual Tour
and through Detailed Property Brochures.
Take some of my Virtual Tours listed in the left column and
you can judge my efforts for yourself ... and be assured
that I will give you the same quality service and extra
effort in listing your home.
About John Thompson |
| VA Real Estate
John Thompson, REALTOR Associate - Samson
14526 Lee Rd., Suite 100 - Chantilly, VA 20151
Cell: 703.606.0475 Fax: 703.896.5037
"It's tangible, it's solid, it's beautiful. It's
from my standpoint, and I just love real estate."
Primary Real Estate Service Areas
City of Alexandria, VA
Landmark, Lincolnia, Old Town,
Parkfairfax, Skyline, West End
Ballston, Buckingham, Cherrydale,
Crystal City, East Falls Church, Rosslyn, Shirlington, Westover
Alexandria, Annandale, Baileys Crossroads, Burke, Burke Centre, Centreville,
Chantilly, Clifton, Dunn Loring, Fair Oaks, Fairlakes, Fairfax, Fairfax City,
Fairfax Station, Falls Church City, Falls Church, Franconia, Franklin Farms,
Great Falls, Herndon, Lorton, McLean, Mount Vernon, Newington, Oak Hill, Oakton,
Reston, Springfield, Tysons Corner, Vienna,
Loudoun County, VA
Ashburn, Aldie, Arcola, Belmont Ridge, Brambleton, Broadlands, Cascades,
Chantilly, Dulles, Hamilton, Hillsboro, Gilberts Corner, Lansdowne, Leesburg,
Loudoun Valley, Lowes Island, Lucketts, Middleburg, Paeonian Springs, Potomac
Falls, Purcellville, River Creek, Roundhill, South Riding, Sterling, Sterling
Park, Taylorstown, Waterford,
Prince William County, VA
Bristow, Catharpin, Dale City, Dominion Valley, Gainesville, Haymarket,
Independent Hill, Lake Manassas, Lake Ridge, Manassas, Manassas Manassas Park,
Nokesville, Occoquan, Virginia Oaks, Woodbridge
Fauquier County, VA
Marshall, New Baltimore, The Plains, Upperville, Warrenton
VA Real Estate Service Areas
Clarke County, VA; Culpeper County, VA;
Frederick County, VA; Madison County, VA; Orange County, VA; Rappahannock
County, VA; Shenandoah County, VA; Spotsylvania County, VA; Stafford County, VA;
Warren County, VA; Licensed throughout Virginia
Northern VA Real Estate
John Thompson, REALTOR Associate - Samson Realty, LLC
14526 Lee Rd., Suite 100 - Chantilly, VA 20151
Cell: 703.606.0475 Fax: 703.896.5037
Samson Realty - Home of 4% to 4.5% Full Service Listings - Cash Back to My
© Copyright 2005-2008 John Thompson - Samson Realty, LLC